Region

Rethinking resources. Redefining possibilities. Rekall.

We start with the everyday problems people deal with, from the hospital ward to the local café, then build practical solutions that work better for them and for the country around them.

SYDNEYOUR BASE
33.90° S  ·  151.19° E  ·  Alexandria NSW
Why we exist

Everything we build starts with a person, not a product. The nurse handling the same bin every shift. The family about to throw out a good machine over one broken part. The business that wants to do better but can't see where to start. We build for them first, and we make sure the answer is a sustainable one.

How we work

People first.
Every time.

We listen first, pilot with real partners before we scale, and build alongside the people who'll actually use what we make.

01

Human-centric

We start with the people living with the problem. They know what's broken and what good looks like, so they help shape what we build.

02

Sustainable by design

Sustainability isn't the sales pitch. It's the lens we put over every decision, from the materials we choose to what happens to a product at the end of its life.

03

Transparent

You should be able to see what's happening. Our systems show you what they're doing, and we're straight with you about what we can and can't do.

Why it matters here

Built for
Australian sites.

Australia has set itself big 2030 targets on waste. Most of the real work happens on the floor of hospitals, aged care homes, cafés, campuses and councils, and that's exactly where ReUse goes to work.

80%

National target for average resource recovery across all waste streams by 2030.

½

The organic waste going to landfill, halved by 2030 under the same national plan.

1bn+

Takeaway coffee cups Australians get through every year, with most still ending up in landfill.

Targets from the National Waste Policy Action Plan 2019. Cup figure is a widely cited national estimate.

Rekall ventures

Beyond
the expected.

Some of the ideas we started grew into independent ventures, each with its own team, brand and customers. We're still right behind every one of them.

JOHTAA VAKT Enterprise VAKT Home Otter Pulse
See our ventures ↗

Got a challenge?
Let's Rekall it.

Tell us what you're dealing with. We'll tell you honestly whether we can help.

Start a conversation ↗